Direct yet conceptual. Thought provoking and engaging. Words & content creation for brands, publications, and people.
We are Wordfetti.
We are a small group of creative thinkers, word and sentence construction lovers, and we are dedicated to all things related to words.
At Wordfetti, we don't believe in traditional copywriting. We doubt the default and we believe in disruptive, thought provoking and engaging copywriting. We believe that the choice of words play a dominant part in how readers interpret a piece of writing, and that certain words in the English language have the ability to trigger certain ideologies and emotions in the reader. This is why before "we put pen to paper" - we strategise.
Whether it be words on a website. Words on a brochure. Words to be typed. Words to persuade. Words targeted to potential consumers or words used to inform a particular group of audience - We are here to help you write and construct strategic content for your brand, business and/or yourself.
Because content without strategy is a content marketing fail.
We work with people, businesses, brands and organisations to:
Enhance consumer engagement;
Define, refine and edit content to meet personal or business objectives;
Curate a diversity of unique voices, identities, and perspectives targeted and aimed to speak and connect to their consumers;
Compose creative, meaningful and clear copy;
Develop and enhance their social media presence;
Write well-constructed documents or content;
Increase traffic to their business website; and
Be your outsourced wordsmiths, and an extension of your brain so you can spend your free time doing other awesome things.
Founder, Director, Strategist and Copywriter
Anita followed an extremely nontraditional path to copy-writing. No she wasn't a journalist. And no she doesn't have 20 years in PR, or Marketing under her belt. In fact, she was a Lawyer (with a degree in Social and Organisational Psychology) who fell in big love with the medium of words and how the choices of them trigger different emotions and ideas in a reader.
What began as a side-gig while juggling her Corporate role has today, turned into her full-time gig. What began as 0 clients. Crickets. Nothing. Has today rapidly turned into a waitlist of like-minded clients who as part of our community understand the importance of language when it comes to communicating value for their brand.
Anita oversees all projects that come through at Wordfetti. To her, it's a pretty extraordinary feeling, to be able to call this "work" everyday. She loves it. Perhaps loves it almost as much as she loves her two Shihtzu dogs and Pasta (and that's a lot ok).
Baby animals. Rain. Food. Taking pictures of her food. Walking and exploring a new city. Getting lost in a new city. Durian. Gifs.
Turbulence (sorry person next to Anita). Being in the rain. Maths and Numbers. Vertical drops. Mean people.
Community Manager, Copywriter and Editor
Born in Pebas (Peru), on the banks of the Amazon, Brooke spent most of her life with her missionary parents teaching English to children from the local Witoto tribe. Her passion for words came from seeing how transformational a means of communication can be for a society, and she quickly realised that her curiosity on the subject would not soon be sated. She has since spent her life travelling everywhere from Iquitos to Kathmandu, as both teacher and student, discovering the weird and wonderful ways we communicate with one another, and bringing these lessons back into her own writing.
Okay. None of that is true. But it sounds exciting, doesn’t it? That’s why Brooke writes copy. To excite, to educate, and to enjoy.
Reality? She is a born and bred Aussie with a penchant for travel. Advertising is where she has spent most of her career – planning it, buying it and selling it. After having the pleasure of working with brands such as BMW, Coles, ANZ Bank and Mazda, she knows what makes a good brand great, and now uses those tips and tricks to help clients write content to avoid getting lost in a sea of “others”. Magic.
Good times with good people. Travel. Cold beer on a hot day.
Humidity. Coriander (gag). Tequila (long story).
Michelle is a copy girl through and through - and loves everything to do with the written word, from its formation to its function. Prior to creating wordsmithing magic with ah-maz-ing Wordfetti clients, she was the Head of Communications and one of the earliest employees at the award-winning parcel delivery startup, Sendle, and the Head of Brand, Content and PR at Loocl, a high-growth local deals marketplace. She's worked with an array of different brands across the startup space, as well as corporate, government and NFP clients - and is currently writing a novel. Badly.
She loves strategising with brands about what makes them the best in the biz at what they do, flowing that onto a page - then getting it up in front of thousands of excited eyes.
Hobby farms. Bushwalking. Two (okay, three) coffees a day *yikes*. Her husband. Podcasts. Disruptive women. Foster animals. Museums. When her stock goes up.
Loud neighbours. Aeroplanes during take-off and landing. The endless vacuum of social media. Unorganised cupboards and kitchens. When her stock goes down.
Having wanting to be a Journalist from a very young age, Saara has always identified as a ‘word nerd.’ She jumped 4 spelling grades in primary school, took up 2 separate English subjects in high school for “fun” (overachiever) and kept following her dream by choosing to study Journalism at uni (even though it was ‘dying’).
While studying, Saara worked in journo’s sister area PR *plot twist*, which eventually led her to jump into marketing once she graduated.
Instead of gazing out the window thinking about ‘what could have been’ (are they even still hiring graduate journalists????), Saara continues to live her life as a word nerd by letting her LOVE and knack for writing shine through blunt, fun, witty and personable copy!
Long-distance running. Sundays. Ginger tea. Family holidays. Leos.
People who jump lines. Spam emails. Drivers who don't indicate!