Your one stop shop for all things wordy.

Wordfetti - About Us

Direct yet conceptual. Thought provoking and engaging. Words & content creation for brands, publications, and people.


Direct yet conceptual. Thought provoking and engaging. Words & content creation for brands, publications, and people.



About Wordfetti

We are Wordfetti.


We are a human-centered content, communications and copywriting studio. As a small group of creative thinkers, word and sentence construction lovers, we are dedicated to all things related to words

At Wordfetti, we don't believe in traditional copywriting. We doubt the default and we believe in disruptive, thought provoking and engaging copywriting. We believe that the choice of words play a dominant part in how readers interpret a piece of writing, and that certain words in the English language have the ability to trigger certain ideologies and emotions in the reader. This is why before "we put pen to paper" - we strategise. 

Whether it be words on a website. Words on a brochure. Words to be typed. Words to persuade. Words targeted to potential consumers or words used to inform a particular group of audience - We are here to help you write and construct strategic content for your brand, business and/or yourself.

Because content without strategy is a content marketing fail.

We work with people, businesses, brands and organisations to:

  • Enhance consumer engagement;

  • Define, refine and edit content to meet personal or business objectives;

  • Curate a diversity of unique voices, identities, and perspectives targeted and aimed to speak and connect to their consumers;

  • Compose creative, meaningful and clear copy;

  • Develop and enhance their social media presence;

  • Write well-constructed documents or content;

  • Increase traffic to their business website; and

  • Be your outsourced wordsmiths, and an extension of your brain so you can spend your free time doing other awesome things.


Behind Wordfetti


Founder, Director, Strategist and Copywriter

Anita followed an extremely nontraditional path to copy-writing. No she wasn't a journalist. And no she doesn't have 20 years in PR, or Marketing under her belt. In fact, she was a Lawyer (with a degree in Social and Organisational Psychology) who fell in big love with the medium of words and how the choices of them trigger different emotions and ideas in a reader.

What began as a side-gig while juggling her Corporate role has today, turned into her full-time gig. What began as 0 clients. Crickets. Nothing. Has today rapidly turned into a waitlist of like-minded clients who as part of our community understand the importance of language when it comes to communicating value for their brand.

Anita oversees all projects that come through at Wordfetti. To her, it's a pretty extraordinary feeling, to be able to call this "work" everyday. She loves it. Perhaps loves it almost as much as she loves her two Shihtzu dogs and Pasta (and that's a lot ok).

Baby animals. Rain. Food. Taking pictures of her food. (Follow her BTS here) Walking and exploring a new city. Getting lost in a new city. Durian. Gifs.

Turbulence (sorry person next to Anita). Being in the rain. Maths and Numbers. Vertical drops. Mean people.


Community Manager, Copywriter and Editor

Born in Pebas (Peru), on the banks of the Amazon, Brooke spent most of her life with her missionary parents teaching English to children from the local Witoto tribe. Her passion for words came from seeing how transformational a means of communication can be for a society, and she quickly realised that her curiosity on the subject would not soon be sated. She has since spent her life travelling everywhere from Iquitos to Kathmandu, as both teacher and student, discovering the weird and wonderful ways we communicate with one another, and bringing these lessons back into her own writing.

Okay. None of that is true. But it sounds exciting, doesn’t it? That’s why Brooke writes copy. To excite, to educate, and to enjoy.

Reality? She is a born and bred Aussie with a penchant for travel. Advertising is where she has spent most of her career – planning it, buying it and selling it. After having the pleasure of working with brands such as BMW, Coles, ANZ Bank and Mazda, she knows what makes a good brand great, and now uses those tips and tricks to help clients write content to avoid getting lost in a sea of “others”. Magic.

Good times with good people. Travel. Cold beer on a hot day.

Humidity. Coriander (gag). Tequila (long story).


Strategist, Copywriter

Michelle is a copy girl through and through - and loves everything to do with the written word, from its formation to its function. Prior to creating wordsmithing magic with ah-maz-ing Wordfetti clients, she was the Head of Communications and one of the earliest employees at the award-winning parcel delivery startup, Sendle, and the Head of Brand, Content and PR at Loocl, a high-growth local deals marketplace. She's worked with an array of different brands across the startup space, as well as corporate, government and NFP clients - and is currently writing a novel. Badly.

She loves strategising with brands about what makes them the best in the biz at what they do, flowing that onto a page - then getting it up in front of thousands of excited eyes.

Hobby farms. Bushwalking. Two (okay, three) coffees a day *yikes*. Her husband. Podcasts. Disruptive women. Foster animals. Museums. When her stock goes up.

Loud neighbours. Aeroplanes during take-off and landing. The endless vacuum of social media. Unorganised cupboards and kitchens. When her stock goes down.



Customer Happiness Guru

Caitlyn started her love affair with reading at an (impressively) young age. Apparently, a little bird told us that in early high school she was “so bored” with the assigned reading, she was given super fancy permission to use the senior library and choose her own books.

From systemising, organising, to ensuring our clients are always happy and kept up to date from the beginning of their journey up to the end, as well as the afters, Caitlyn is our superstar of all things behind the scenes. She ensures our gears are oiled. She keeps our studio from running smoothly. She is like our personal Marie Kondo. But better.

On the side, she studies for her Bachelors in Psychological Science (because nothing is cooler than brains), does life drawings (if you want to model get in touch) and hangs out with her pets (Dog, Cat, Husband).

Sick banter, iced coffee, throwback tunes, CHOCOLATE, board games and the emoji of the lady with one arm up like she's serving it to you.

Capsicum, sunburn, fruit as a dessert, dehydration, when her cat wakes her up by clawing her eyelid.


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